Alena w. Holmes – Principal & Designer

With degrees in architecture, interiors that focused on cultural anthropology and graphic representation, Alena understands design as a medium that fosters spacial accessibility by transcending both language and cultural barriers. She began working with brand development in 2007 when she first lectured on personal branding and effective graphic communication at an architectural conference. Since then she established her career in Chicago architecture firms, ranging from start-ups to global corporations, has worked on both national and international projects and focused on the development and implementation of branded environments. She has experience with personal branding, new businesses, brand refreshes and franchise development. Alena has been recognized for her excellent collaboration skills, thoroughness and attention to detail.

Always striving towards becoming an architect, Alena grew up in South Florida and quickly decided to follow in the footsteps of a family friend, Bruce Graham (credited with the design of both the Sears and Hancock Towers) by moving to Chicago to follow her dreams! She is an accomplished professional artist and has always been fascinated by the human condition–obsessed with intuitive design, pattern behavior and the spacial relationships between men and women. Her graduate studies in visual communication through graphic design in combination with her background in anthropology and both interior & exterior design principles makes her the professional you need to advise on your business goals. With a broad range of interests and expertise, Alena and her growing team at ipseity, LLC will surely prove invaluable in your ipseity design!

branding & design experience