Logo Design – Construction

This company saw growth exceeding 1000% in its first 10 years. The name and logo were designed using the owner’s initials as inspiration. iico, inc. provides budget friendly residential remodeling services and light construction. When ‘ii’ is combined with ‘co’ for company it produces the phonetic sound ‘eco’ for economical. ‘Eco” can also reference ecological, if a future evolution of the company incorporates sustainability. Visually, the initials join to both reference Greek characters and a simple house.