Meet Royce, Champion Portuguese Water Dog, official ipseity, LLC Mascot and Professional Model. Like so many folks seeking fun activities during the Pandemic, we decided to make Royce our ‘Pet Project’! We organically developed a respectable following, obtained several sponsorships and contracted with retail brand, GFPet to produce urban lifestyle content for their Summer 2021 Campaign. With Elyse Heise behind the lens Royce took Chicago by storm, presenting images at iconic Chicago landmarks.
Cloud Gate by Anish Kapoor; Millennium Park.
Custom Bow Tie by The Southern Pup, Fabric by Little Arrow Design.
Greetings From Chicago
Postcard Mural by NYC graffiti artist Victor Ving and Ohio-born photographer Lisa Beggs; Wicker Park.
Gray Urban Hoodie by GFPet, Red Doggles by RexSpecs, Custom Chicago Flag Skin by Life Is Golden.
Red painted wall; Wicker Park.
Red Reversible Raincoat by GFPet.
On The Prowl
Northern Lion by Edward Kemeys; the Art Institute of Chicago.
Millennium Park Entrance at Michigan Avenue.
Custom Bow Tie by The Southern Pup, Red Doggles & Silver Mirror Lens by RexSpecs.
Puppy In The White City
Still from video shoot on location; Navy Pier. Model: Leslie Sorrentino
Ice Vest and Ice Cone ICE TOY™ by GFPet, 80s Retro Dog Shades by G006.
In The Summertime
Timeout with fans at Navy Pier shoot.